What exactly is she accusing them of?
A false representation of a matter of fact—whether by words or by conduct, by false or misleading allegations, or by concealment of what should have been disclosed—that deceives and is intended to deceive another so that the individual will act upon it to her or his legal injury.Fraud consists of the following five elements:
West's Encyclopedia of American Law, edition 2
- a false statement of a material fact
- knowledge on the part of the defendant that the statement is untrue
- intent on the part of the defendant to deceive the alleged victim
- justifiable reliance by the alleged victim on the statement
- injury to the alleged victim as a result
Ullja Kuntze's use of the word "FRAUD" may in and of itself be fraud, as she is engaged in making false statements about her competition with the knowledge that the statements are untrue, with the intent to deceive potential customers and thereby harm the artisan upon which the label of "fraud" has been affixed.